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Technology has transformed the world into a global village in terms of seamlessly connecting people from all different countries and cultures.

Information sharing is more accessible than ever, making it easier to create product awareness or promote your service. And since the Internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. According to EMarketer, "worldwide digital advertising spending is projected to reach $ 375 billion by 2021."



Therefore, to maintain your competition you must keep up with the trends. Take some time to think critically about the impact of technology changes in your business. And then take advantage of successful existing business technologies that are out there as well as try to predict where the technology is going to go in the future. If you stay active and reach out actively instead of leaving new customers behind, your business will grow.

However, the Cardinal Digital Marketing Agency understands if you do not have the time to research all these trends and that is why we are here to help! Request a free offer today.

That being said, we want to share 12 digital marketing trends for 2020, which you should see:

 

1. Chatbots Take Off


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Many companies will continue to use chatbots, they are effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people visiting the site and can answer their questions in real time.

Chatboats either use verbal conversations or use chat windows to help web users find what they are looking for.

Hiring a person to monitor and communicate with visitors to your website can be expensive, but chatbots save costs by answering questions on your behalf. And later, customers appreciate personal service and answer their questions.

Additional benefits of using chatbots in digital marketing

a). This saves time: Unlike humans, a chatboat can provide answers to all types of questions quickly. And quick responses mean customers can make faster decisions.

B). Customer Satisfaction: Unlike humans, chatbots do not require time to relax. Anytime a customer wants information, it is right at their fingertips. And as the chatboat will respond more accurately, your sales conversion rate will also increase.

C). Good Humor: A chatboat is never moody. You may never have heard that customers complain about being away. They are fair, clear and informative - all the qualities that make your customers feel comfortable.

2. Use of private messaging apps


As 2020 draws to a close, many companies will begin to focus on using private messaging apps better. Smartphone apps like WhatsApp, Viber and WeChat are already gaining popularity. And instead of using email, companies are using private apps as well as private message groups.


Major brands are already experimenting with monetization of messaging apps and soon customers will be able to pay for products directly through messaging apps. Sending and receiving money will be very easy.

Some applications, such as WeChat Pay, have already made significant progress in making online payments easier; WeChat, Venmo, and PayPal users are already in the habit of using this type of application to transfer money to their peers.


3. Increased use of artificial intelligence


What exactly does the name "Artificial Intelligence" sound like; It refers to robots or machines that have the ability to function like humans. AI uses a combination of various features such as chatbots and voice assistants to get answers quickly.

For example, Alexa and Siri are voice assistants that provide excellent customer service. Like a human, they can take orders from users and work behind the scenes on their behalf.


The AI ​​robot does this by using sensors and human input to gather facts about a situation and can also collect / store search data to improve the user's future experiences.

Cardinal Digital Marketing has an AI-powered healthcare marketing software called Patient Stream that allows doctors and healthcare providers to streamline their processes to acquire new patients.

 

4. Hyper-Targeted Advertising


Companies use digital advertising to market their products, but have you ever advertised online that was downright annoying or had nothing to do? Not only do online consumers ignore these advertisements, but they can do everything in their power to abhor the product and stay away from the brand.

Forbes magazine states that due to this heavy digital connection, unrelated ads or brands that continue to bombard people with their irrelevant ads will be disregarded by 49%.

But on the other hand, people like very good content.



If your brand continues to send messages, 36% will respond when you buy the product.

Many companies are aware of this trend and are already planning accordingly. And we are predicting right now that by the year 2020, most companies will be targeting an accurate audience and users will only be watching (and responding to) hyper-relevant ads.

 

5. Personalization



Currently, only a few companies are using some form of personalization. And big groups like Amazon are already doing it well.

This household name built their huge internet business by analyzing customers' behaviors and promoting products based on beliefs and user's previous purchase history. It showcases products that might interest an individual by putting similar or complementary products in their recommendation tabs, and Amazon found that this ominous strategy works in gaining more business.

Personalization is truly the future of digital marketing. And these days, this is what consumers expect ... A study also shows that 79% of consumers feel disappointed if their viewing content does not suit them.


According to Gartner, by 2020 at least 90% of online advertisers will have started using marketing personalization in some shape or form. And by 2021, individual websites as a whole will increase significantly.

Personalization is indeed the key to a successful digital marketing campaign in 2020. According to Dale Carnegie, "A person's name is the sweetest and most important sound in any language for that person."

The image result of a person's name is the sweetest and most important sound in any language for that person.

This quote says it all in the context of the importance of personalization. This is one of the reasons that companies and marketers address you by your first name whenever you look in your email.

This is ultimately the best tool to increase conversions, and this is why some marketers have been taking advantage of it for decades to improve their marketing efforts.

One study shows that personal email campaigns receive 29% higher email open rate than personal email and 41% higher click-through rates than traditional email.

This means that if you have not tried personalization in your digital marketing strategy, you are leaving a lot of benefits on the table. Here are some reasons why:

The primary benefit of personalized marketing is control to reach a specific group of customers. And by collecting user data from list segments, surveys, or studies, you are better positioned to create a more relevant and effective email campaign toward a target audience based on their purchasing habits, interests, and behaviors.


For example, if your target audience likes movies and general entertainment, then when you send your emails, embed pop culture references in your email opt-in forms to give a more personalized experience through your posts or with your content can do. Hopefully, your audience will appreciate the references and build a better relationship with your brand which will ultimately lead to conversion.

 

6. New Customer Practices


Along with keeping your existing customers happy, your business should also actively bring in new people. These are some of the methods that will apply to the digital marketing space in 2020 and beyond:

I). Companies will have to work with influencers: More recently, studies show that about 86% of women consult social media before deciding on a product. And this is important — consumers want brands to be honest, sociable and helpful.



If a brand receives positive feedback from other users, it is likely to bring in new users.

i). Companies need to focus on video content: A survey conducted by Vizoval indicates that approximately 95% of people have watched a video explaining their products or services.

Through publishing self-produced videos, companies more directly engage with their customers by providing useful information.

Companies also increase their transparency because customers trust and respect their expertise.

 

7. Transparency


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Research indicates that companies producing transparent and easily digestible information are likely to retain 94% of their customers.


However, how you handle the customer's personal data is important. In 2018, the GDPR policy was implemented more actively to ensure that companies can handle customer data transparently.

This means that more emphasis will be placed on it in the future; Companies will need to be completely transparent on what kind of information is being shared to promote their products.

Here is a tip to improve transparency

  1.     Establish your company's core values. 
  2.  Make sure selling is not your only goal. 
  3.  Be an open book for your customers - tell them as much as you are doing business with them. 
  4. If customers raise some concerns or questions, please reply immediately. 
  5.  Be able to constructively criticize your customers and respond in a friendly, non-judgmental tone.
    Make space to help improve your products and offer different suggestions to people — to facilitate a community around your brand.





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8. Development in Digital Marketing



TheDrum states that by 2020 and over the next few years, the global digital software industry will grow to $ 74.96 billion.

As a result, more money will go towards digital marketing. The CMO predicts that by the year 2022 approximately 87% of marketing budgets will be spent on digital marketing.

In fact, this growth in digital marketing will be in the form of marketing referred to as "Agile Marketing", a form of marketing that measures how efficiently a brand or company is achieving its marketing goals and objectives .

An agile marketing team develops a winning strategy and theoretical results with the aim of implementing it quickly to its stakeholders. There is no precise way to implement agile functionality in your organization (although we have found that a hybrid works best).

Image Results for Agile Marketing


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Essentially, growth in digital marketing transforms the pace in which new products and services are developed and delivered to meet customer needs.

Agile marketing has been gaining popularity on social media since discovering how to connect and communicate with Facebook and LinkedIn, Pintest, Twitter, and others.

These social media channels provide a lot of information and data about what kind of content works and how good it is to create.

Want to leave tight marketing strategy to experts? Cardinal Digital Marketing Agency can help! Contact us today.


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9. Single Marketing Software Provider


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Currently, there are a ton of marketing technology vendors. Just to give you an idea ... An average enterprise is using 91 marketing cloud services.

This number is high, which is why many people are switching to a software that syncs every tool. HubSpot has already adopted this trend and others are starting to follow it.



Soon, many enterprises will use a single marketing software provider.

If you are thinking that paying and implementing marketing software tools is beneficial, here are the benefits:

    It reduces tedious work: It helps relieve repetitive duties and helps you establish a daily routine.
    Streamlined marketing efforts: How far you can track the buyer's journey with your customers and communicate with them more effectively.
    This improves accountability.
    This makes customer management more manageable.
    You can progress very fast and easy.

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10. Next-Gen SEO


Right now, a lot of different changes are taking place in the search engine industry and are constantly being updated. These changes in the search algorithm have profoundly affected the user's search results.

Every new algorithm comes with different benefits or problems, depending on how you look at it. Ultimately, the goal of search engines is to help users get specific results that answer their questions.

Therefore, you will see in 2020 and beyond that the quality of search results will improve dramatically.
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 11. Voice-powered search


As technology advances rapidly, we will see more people start using smartphones with voice assistants.

Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can search for things, read text aloud and even voice dictate text messages for you so that you can be hands-free.

Voice search is also essential when using it for your business. This helps in developing a mobile-friendly movement and adding value to local SEO. Voice search promotes the use of artificial intelligence and prioritizes semantics of searches.

Tips for power search optimization

a). Understand language: When people use search engines, many use long sentences with specific keywords. Therefore, to optimize the opportunity found in voice search results, use keywords and full sentences for a longer period of time (think about what a person would have to ask about a specific product or service).

B). Be conversational: When implementing voice search in your website, use a catchy conversational tone when creating text but remember to use full sentences and be grammatically correct.

C). Answer Question: Most people use the Internet to get information, whether they are researching a product or service that they need or are trying to answer to Google, which is late at night. Let's try to cheat in the competition. Therefore, think about this when creating content for voice-driven searches. Include any questions that people may ask related to your products and provide detailed answers.

 

12. Pay more attention to customer retention


In the coming years, companies will begin to shift their focus from acquiring new customers to retaining their existing customers.
 

Retaining customers helps to increase revenue because when you keep your existing customers they tend to tell their friends and give you referrals. Loyal customers are likely to be more direct and honest with you about any issues or problems, giving you a chance to improve your brand.


The conclusion

If you are operating a business, it is important to know about the current marketing trends and to be able to stay on top of digital marketing.

And like Amazon, you can start personalizing your products, use social media to answer questions, and implement video marketing to gain trust and show that you are transparent Are. Remember, transparency is important if you are handling any client data. And there are many marketing software systems that can streamline all your online activities and customer relationships.


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10 Tips ON How to get Rocket Start in your Digital Marketing Career 
10 Ways to Grow Your YouTube Channel in 2020 
8 Biggest and Popular Social Media Influencers on Instagram 2020



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