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 If you want to make a dent in the digital marketing industry, there is no better time than now. According to research, the digital economy is tripling the pace of US GDP with more than 72% of workers in the country, with an average of $ 114,275 earnings per year, with employees working in the digital economy.

We have compiled our top tips for those looking for a digital marketing career who want to start their digital marketing career today.
 

1) eagerness to learn

 

The digital marketing industry is both fast-growing and incredibly competitive. It is easy for businesses to distinguish between candidates who aspire to learn, and those who are along for the ride. This industry requires passion and a desire to succeed.


2) Stay updated

You need to stay on top of industry news by following the major digital marketing sites and influencers on social media. As major players such as Google, Facebook and Twitter regularly twist their paid advertising platforms and algorithms, you're ready for a wild ride if you don't live up to the latest changes.
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 3) Networking


Surround yourself with more talented people than you. The people you meet will be your ongoing support network when you run into problems, as well as help open doors to opportunities you might not otherwise get.

Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and to hone your skills through in-depth workshops and presentations.

4) Personal Projects


Try your own ideas and do not consider the opinions of industry leaders as mere gospel. In the digital marketing industry everything is not always black and white with many gray areas being the best practice and can actually yield results for the business.

Every digital marketer must have individual projects to test the principles, try their hand at multiple disciplines (SEO, PPC, social media, content marketing, etc.) and be able to take accountability for the success or failure of a project.

5) Learn vocabulary


Digital marketers should be comfortable with integrations such as PPC, SEM and SEO. They are all very different words whose misunderstanding is a clear indication that you have an early skill set and require further training. The ability to analyze digital marketing campaigns and understand which elements worked is dependent on your ability to understand the jargon of the industry.
6) Build Your Personal Brand

Classify yourself as a digital marketing hotshot but have no online presence? If you want to show an employer that you can build the visibility of their company, then you need to show that you can build your personal brand first.

A strong online presence can potentially be the deciding factor between two candidates applying for the same position.
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 7) T-shaped marketer


As a term commonly used by Rand Fishkin of Mosaic, it refers to having a basic understanding of many marketing disciplines but specializing in one or two specialized skills.

It is not uncommon for companies to make candidates with a valuable digital marketing skill a valuable asset in the form of considerable cross over between different channels. This will make you better equipped to choose a more specialized route from which you can become an expert.


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8) Get nerdy


Digital marketing can often be considered quite glamorous, but the truth is that we will be more technical and data-driven than we would like to admit. You are not developing a website from scratch, but you will tell your marketing strategy to a team of developers or designers who have the responsibility to incorporate your recommendations.

A basic knowledge of HTML and graphic design will help you stand out among candidates 

9) Matrix is ​​King


Do you know your CPC from your CPA? If you want to differentiate yourself in an interview, talk about a return on advertising expenses for the campaign you are running. It is easy to talk about an exciting creative concept that you have helped develop but the fact is… Money talks.

You really need to understand how each marketing channel has performed and what the key learning is.

10) Certification


If you really want to stand out from your peers in the industry, completing a certified digital marketing course will help. One of the issues facing the digital marketing industry is that there are no barriers to entry, meaning that anyone with a loose grasp of industry terminology can gain a position in a company.

As this industry matures, recruiters are becoming more knowledgeable about what sets a candidate apart who can talk, but will probably be a costly mistake for the company.

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The Last Step: Build Relationships





Are you still with me?

You should be serious about this.

If you have checked all the boxes up to this point, you can begin your digital conquest by nurturing relationships that can expand your reach. Here are three ways:

    Depending on the type of business you have, public relations can be a logical next step.

    By accessing news outlets, you may be able to get some free coverage that can connect you with a new audience. To get this kind of attention you will need to tell a good story. Social networking has become a go-to PR strategy for most modern companies.

    Influencer marketing is another way your brand can reach new audiences.

    A little research will be necessary to find out who are the top voices online for your industry. Who are your people engaging with in their newsfeed? When you have identified these affected, ask for opportunities for cooperation.

    B2B businesses should look into account based marketing and account based sales.

When we have a new customer, we have a saying: "As soon as you start going mean".

If you are starting your digital marketing efforts, then put this idea in front of you.

Start by knowing your personality and your message, build a great website that converts, drives traffic and builds relationships.

Know what the goal is for each task you take and track your results.

Keep learning

Consumer behavior and technology change rapidly, so keep educating yourself and stay relevant.


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