Since its debut in October 2010, Instagram has developed into a worldwide social media staple, further enhanced by its subsequent engagement with Facebook. This is a place where people have either become overnight celebrities or outright brands that have led to their ever-increasing growth over time, these people and businesses reach a league of their own and are called "social media influencers" or Just called "influential". Each affected person serves as an inspiration to businesses and brands on how to be respected through Instagram, becoming an example of self-reliance.

Who is a social media influencer?


Social media influence is a user who has established credibility in a specific industry, has access to a vast audience and can persuade others to act based on their recommendations. An affected person has the tools and authenticity to consistently attract multiple audiences and can inspire others to expand their social reach. An influential person can be anything from a blogger to a celebrity to an online entrepreneur. They simply have to capitalize on a niche to gain widespread credibility.

Since Instagram's content is easily digested in the form of images or short videos, it encourages more peer-to-peer sharing, which helps brands reach their target audiences. His audience is not limited to his actual followers; They can connect with their followers of followers who share their content. As a result, they engage in many sponsored posts, allowing them to be paid to share on Instagram.

During the first quarter of 2018, there are mainly photos in sponsored posts, with 76% of sponsored posts in photo format. The remaining 24% were divided between video posts and carousel posts. Brand outreach can have a significant impact on thinkers influencing more social engagement than advertising brand accounts on Instagram influencers. An influential person can work in various verticals, using both post formats and stories to make a name for themselves or over time. If their content and audience match what they are looking for to promote your brand, then they can represent a solid marketing tool. Partnering with an affected person has never been revealed before your business opens.

As someone who wants to become a successful marketer and social media expert, these are the nine names you should consider on Instagram to inspire you to your own success.

1. Daily Dose



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With over 1.4 million followers on Instagram, this digital marketing agency is one of the first and largest motivational accounts on the social medium. Its content has powerful messages that are shared daily, and they post every day from those people in the Fortune 500 world to find their way.

The founder of the Daily Dose, Tim Karasaliyev, has access to 200 million people, a quarter of the total amount of people using Instagram worldwide. His vision for the Daily Dose is to focus on bringing a change as things to be expected will change. From pictures to other visual formats, Daily Dose is a simple yet effective way to relate to Instagram users. Occasional inspiration quotes or just a quote, in general, can be something you can adopt. This is a very worthy and trustworthy post.

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2. Huda Kattan


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The Oklahoma-born makeup expert is arguably the world's most influential beauty expert, with extensive social media outreach. She started as a blogger and adapted her Instagram page @hudabeauty, which garnered 29 million followers for makeup tutorials.

If you are in the makeup and beauty field, Instagram is the ideal outlet to promote your brand. After all, beauty is largely about appearance and Instagram visuals. The key to their success is showing successful makeup applications, establishing makeup trends, sharing reviews, and how-tos. Huda now has her own makeup line, and her page is filled with videos showing people her makeup, product plugs, occasional fashion advice, and more. Many people are searching for tips and tutorials that she shares, and it is as reliable as you can get and is a big reason for her success.

How-to videos and reviews, especially when reposting or sharing reviews from your followers, can be both informative and entertaining posts to share.


3. Cameron Dallas

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For those who have ever thought of being an internet personality who can secure a TV deal down the line, Cameron Dallas is the man to follow. Although he was more popular on Instagram than Winnie and on YouTube, his more than 21 million Instagram followers suggest he is not too shabby there. His videos range from shorts to song previews as he also doubles with music. His internet fame also landed him on the shows of Netflix, Chasing Cameron. His posts have a charismatic, personal touch that helps users connect with them. Dallas proves that showing your personality and interests can give you an important fantasy.
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4. Kayla Itsines


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An Australian personal trainer and entrepreneur with only 10.5 million followers, Itunes has posted numerous workout videos, inspirational messages and diet tips on her page. Named as one of the top 30 most influential people on the Internet by Time magazine, it makes posts that feature their Bikini Body Guides (BBGs), which feature themselves or other women on the program.

Fitness is an incredibly viable industry to promote on social media as these workout videos and diet options are easy to follow on social media. Furthermore, viewing results on social media can only create motivation for one's own fitness goals. Use your social media to show what customers have benefited from your products or services.


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5. Cook with Mima


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Like fitness, food is another thing that you can easily promote on social media and build a diverse following. With 2.4 million followers, owner Marion Ezedin makes her page a stop-source for easy recipes, with a particular emphasis on healthy food choices. From Chilean Lime Shrimp to Asian Beef Lettuce Wraps, every dish is presented in an aesthetically pleasing manner to satisfy all tastes and preferences. Her page is well-organized, inviting, and also has a wide variety of recommendations and travel videos.

Although cooking is about culinary efforts with Mima, the page has some variation to keep visitors interested. This is a tip all marketers can follow. Provide quantity and quality of posts to appeal to different types of people like food, who have diverse interests.


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6. Selena Gomez


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The most followed person on Instagram for three years until football star Cristiano Ronaldo recently adopted him, Gomez is an unprecedented celebrity influencer. With more than 144 million followers, the award-winning singer has often promoted her social use to charitable causes such as initiatives against human trafficking and to protect children from violence. In addition to the obvious commercial plugs, she also posts many personal photos and videos to interact with her huge fan base. It already helps to become famous for becoming a social media influencer, but he demonstrates that if you want to do well on Instagram then you have to get a raw or personal touch and connect with your followers.

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7. Kylie Jenner


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Jenner promotes its products. She is always seen showing off her latest makeup kit. This can be helpful for your business by using or demonstrating your products to the people behind your brand.

8. Cristiano Ronaldo


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As mentioned, there are no bigger social media in the world than Juventus football megastar and five-time Ballon d'Or winner. Ronaldo ranks third on that highest-paid Instagram influenced list and makes $ 750,000 per post. His 145.3 million followers agree to a number of sponsored posts that include partner participation ranging from Naik to his own underwear line. He shares various games and training posts as well as family photos. Wherever Ronaldo goes, the world is sure to follow.

One particular thing that Ronaldo does on Instagram is that he posts frequently. He keeps his fans committed to his content with regular updates on his life. Keep your followers interested in your content by constantly posting and sharing good content.



Each Instagram influencer combines their respective brand awareness with a personal touch and frequent posting to attract users. To be a successful marketer, you need to be well-rounded on Instagram and learn from the influencers above as well as from the leading people in your industry. The Digital Marketing Institute can equip you with the tools to become an industry influencer.


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